In fact Bag-all was started, by Swedish stylist and designer Jennifer Jansch, for the specific purpose of starting to spread the thinking of “reuse” rather than using paper gift wrapping. Jennifer who lived in New York at the time got so concerned when she saw the mountains of garbage on the streets of New York the day after Christmas. (For those who have never been in New York we can tell you that garbage is put straight out on the curb where it is subsequently picked up by garbage trucks).
When she started reading more about the issue she was horrified when she learnt that 25 MILLION tons of extra garbage is created around the holiday season in the US alone! She thought there must be a better way of doing the gift giving - and found the solution in fabric bags!
At Bag-all we believe that reusing is the best way we can all do something for our the environment. Absolutely everyone can do it as reusing is for free! So no matter if you are rich or poor, reusing is an option for everyone.